Careers at MLabs

Performance Marketing Specialist

Run paid campaigns across Meta, Google and YouTube, and own the numbers.

Full-timeWork from officeLajpat Nagar, New Delhi2 to 4 years
Why this role at MLabs

You spend real budgets and own the outcome. Across Meta, Google and YouTube, you test, measure and improve until the numbers move. No vanity metrics, just cost per acquisition and ROAS.

The facts

Role Performance Marketing Specialist
Type Full-time
Work mode Work from office
Location Lajpat Nagar, New Delhi
Experience 2 to 4 years
Tools Meta Ads, Google Ads, YouTube, Google Tag Manager, pixels, AI tools
Compensation Competitive salary based on experience

About the role

You run paid campaigns and own the outcomes. Across Meta, Google and YouTube, you plan budgets, test creative, set up tracking and watch the numbers that matter: cost per acquisition and ROAS. You read the data, make the call, and improve results week on week. We expect you to use AI tools like Claude, ChatGPT and Gemini for data analysis and creative generation.

What success looks like

  • Cost per acquisition drops and ROAS climbs on the accounts you run.
  • Tracking and attribution are clean, and you trust the data.
  • Winning creative and audiences get found and scaled.
  • You can show exactly what you changed and what it returned.

What you will do

  • Plan and run paid campaigns across Meta, Google and YouTube.
  • Set and manage budgets, and move spend to what is working.
  • Build and test creative, and keep a clear record of what wins.
  • Set up tracking and attribution with Google Tag Manager and pixels.
  • Watch cost per acquisition and ROAS, and act on what they tell you.
  • Report results clearly to the team and to clients.
  • Use AI tools like Claude, ChatGPT and Gemini for analysis and creative.
  • Find the next gain and test it.

What we are looking for

  • 2 to 4 years running paid campaigns with real budgets.
  • Strong with Meta Ads and Google Ads.
  • Usage of AI tools like Claude, ChatGPT and Gemini for data analysis and creative generation. This is a must.
  • Solid grip on tracking, attribution, pixels and Google Tag Manager.
  • You think in cost per acquisition and ROAS, not vanity metrics.
  • Clear about what you changed and why.

Nice to have

  • YouTube and video campaign experience.
  • Some hands-on creative or copy skill.
  • Experience reporting to clients.

What you get

  • Real budgets and the freedom to test and learn.
  • A team that measures by outcomes, not noise.
  • Competitive salary based on experience.
  • Room to grow into a lead performance role.

Questions, answered

Do I need to use AI tools?
Yes. Usage of tools like Claude, ChatGPT and Gemini for data analysis and creative generation is a must in this role.
Is this in office?
Yes. It is full-time from our Lajpat Nagar office in New Delhi.
Which platforms will I run?
Mainly Meta, Google and YouTube, with full ownership of budgets and tracking.
What numbers will I own?
Cost per acquisition and ROAS are the ones that matter here, backed by clean tracking.
How senior is this role?
We are looking for 2 to 4 years of hands-on paid campaign experience.
How do I apply?
Use the form on this page. Add your CV and a short note on why this role fits you. It goes straight to our team and you get an email confirmation right away.

Apply for this role

Fill in the form below. We read every application and reply by email.