Channel Synergy

Find the channels that lift each other.

Channels do not work alone. MLabs measures cross-channel lift, halo and cannibalization deterministically, so you fund the pairs that compound and stop paying twice for the same customer.

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Real product, anonymized

Channel synergy showing which channels lift each other

Three effects, measured

Lift, halo and cannibalization, separated cleanly.

A spend change in one channel ripples into others. We isolate those ripples and label them, so a budget shift is a decision, not a guess.

Cross-channel lift

How a change in one channel raises or lowers conversions in another, measured over a defined window.

Halo effect

The downstream demand a channel creates beyond its own last-click credit, surfaced rather than lost.

Cannibalization

Where two channels compete for the same customer, so you stop double-paying for one outcome.

Measured, not guessed

The same window, the same read, every time.

Lift, halo and cannibalization are computed deterministically over a defined window, so a number you act on this week is the same number when finance checks it next month.

Reproducible

Re-run the analysis and the lift, halo and cannibalization figures hold.

Auditable

Each figure carries a direction, a size and a confidence level you can interrogate.

Decision-ready

Every channel pair ends in fund-together or separate, not a chart to admire.

We publish the shape of the method and the full breadth of what it measures. The exact model, the per-dimension weights and the prompts stay proprietary, the way any serious measurement system protects its core.

Decisions, not dashboards

Each pair ends in a recommendation.

For every channel pair we report the direction, the size and a confidence level, then a plain recommendation: fund together, or separate. The method that produces these numbers stays proprietary, the way the numbers read stays clear.

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Channel synergy FAQ

Questions teams ask.

How is this different from last-click attribution?
Last-click credits one touch. We measure how a change in one channel moves outcomes in another, including demand a channel creates beyond its own last-click credit.
What channels can you compare?
The paid, organic and on-ground channels you run. Pairs are reported with direction, size and confidence.
Do you reveal the method?
No. You see what each number means and how to act on it. The method that produces it stays proprietary.

Start a pilot

See where your channels compound.

Book a demo and we will map lift, halo and cannibalization across your channels, live.