Features

Everything you need to make spend accountable.

A unified view of your marketing, paired with creative intelligence that reads your videos like a sharp reviewer, and an always-on audit that flags waste before it compounds.

app.northwind.example/insights

Real product, anonymized

Insights action queue ranked by dollar impact

The feature set

One dashboard. Every channel. The next decision.

From full-funnel attribution to creative intelligence, every feature ends in a recommendation you can act on.

Unified marketing view

Bring spend, leads, conversions and revenue from every channel into one clear picture, in USD.

Creative intelligence

Every video read frame by frame. We surface what holds attention and what quietly loses it.

Emotion detection

We detect the emotional tone each creative lands, so you lean into the feeling that converts.

On-screen text and supers

We read the words on screen, supers and captions included, and check they support the message.

Copy-error checks

We catch typos and copy mistakes before they ship, down to a single misspelled word.

Channel and campaign analysis

Compare channels on the metrics that matter: CAC, ROAS, cost per lead and cost per conversion.

Clear recommendations

Every view ends in a next step. Know where to shift spend and which creative to scale.

Outcome tracking

Tie creative and channel decisions back to revenue, so you can prove what worked.

See it in action

Channel performance, side by side.

A representative view of how MLabs compares channels on the metrics that decide budget.

app.northwind.example/channels

Real product, anonymized

Channel comparison on cost, leads and return

Reliable by design

One model, the same answer every run.

Every feature here reads from the same deterministic core. Run the audit twice on the same account and you get the same findings, so a recommendation is something you can act on, not a coin flip.

Reproducible

Identical inputs return identical scores. No drift, no temperature, no dice roll between runs.

Auditable

Every score traces back to the signals behind it, so a result can be defended line by line.

Stable over time

Scores stay comparable across weeks, campaigns and accounts, so a trend actually means something.

We publish the shape of the method and the full breadth of what it measures. The exact model, the per-dimension weights and the prompts stay proprietary, the way any serious measurement system protects its core.

Features FAQ

Questions teams ask.

Does this replace my ad managers?
No. MLabs reads from them and adds the layer that ties spend to outcomes, then tells you what to do next. You keep working where you work today.
How fast can we see value?
Most teams are up and running in 24 hours. The audit surfaces wasted spend and the next best move on day one.
Is the reporting in USD?
Yes. Spend, leads, conversions and revenue are unified in USD, so finance and marketing read the same numbers.

Start a pilot

Want this on your campaigns?

Book a demo and bring one campaign and one creative. We will read them live.