AI Location Intelligence and On-Ground Activations

Feet on the street, measured like media.

BTL on-ground activations, on-ground branding, sampling and local presence across the country, planned with an AI tool that estimates reach and households, and wired so every interaction captures a lead into your funnel.

On-ground, made accountable

The hardest channel to measure, finally measured.

AI picks the locations and times most likely to convert. A large gig-worker network runs the activation. Every interaction captures a lead, so on-ground stops being a black hole and starts showing CPL.

AI location intelligence

Site and timing decisions driven by data, so presence lands where demand actually is.

Activations and sampling

Branding, sampling and experiential runs staffed across cities by a managed network.

Leads into the funnel

Every conversation captures a lead, so on-ground feeds the same pipeline as your paid channels.

Planned before a single foot hits the street

An AI planning tool, not a guess.

Before a campaign goes live, our AI planning tool estimates the reach and the number of households an activation can touch, recommends where and when to run it, and sets the baseline we measure impact against once it is live.

Estimate reach

Project how many people an activation can reach across the locations and time slots you are considering.

Estimate households

Estimate the households a sampling or branding drive can touch, so the plan is sized before you commit.

Measure impact

Set a baseline up front, then measure leads, cost per lead and lift against it once the activation runs.

Coordinated centrally

National reach, one control room.

Plan, staff and measure activations across many cities from one place, with leads and cost per lead reported the same way as the rest of your marketing.

BTL activationsOn-ground brandingMall and high-street activationsSampling drivesLocal presenceEvent staffingLead captureMulti-city coordination
The black box, opened

On-ground, made accountable.

Site and timing are chosen by data and every interaction captures a lead, recorded the same way as your paid channels, so on-ground finally shows a cost per lead you can compare.

Data-led

Locations and times chosen on data, so presence lands where demand is.

Captured

Every conversation captures a lead into the same funnel as paid.

Comparable

On-ground reports a cost per lead you can hold against every other channel.

AI picks the sites; the network runs the activation. The location model stays proprietary.

On-ground FAQ

Questions teams ask.

How is on-ground measured?
Every interaction captures a lead, so activations report Leads and cost per lead the same way as your paid channels.
What activations do you run?
Mall and high-street activations, sampling drives, local presence and event staffing, coordinated across many cities.
How are locations chosen?
By AI location intelligence: site and timing decisions driven by data, so presence lands where demand actually is.

Schedule a call

Make on-ground count.

Talk to us and we will plan a BTL activation or branding drive with AI reach estimates and live lead capture.