Industry Benchmarks

Know if good is actually good.

A 4x ROAS means nothing without context. MLabs benchmarks your CAC, CPL, ROAS and conversion rates against category percentiles, so you know exactly where you stand and how far the ceiling is.

Context is the metric

Percentiles, not vanity numbers.

The same ROAS is a triumph in one category and a warning in another. We place every core metric on a percentile curve for your industry, so a number becomes a verdict.

CACTop decile
CPLTop quartile
ROASAbove median
Conversion rateTop quartile

Illustrative placement shown for demonstration.

Apples to apples

A fixed yardstick, so the comparison is fair.

Benchmarks only mean something when everyone is measured the same way. Our definitions are held steady by a deterministic model, so your percentile is a fair read rather than an apples-to-oranges guess.

Consistent definitions

CAC, CPL, ROAS and conversion rate are defined the same way for every account.

Category-aware

Your numbers sit against the distribution for your industry, not a flattering global average.

Repeatable

Re-run the placement and your percentile holds, so progress is measurable.

We publish the shape of the method and the full breadth of what it measures. The exact model, the per-dimension weights and the prompts stay proprietary, the way any serious measurement system protects its core.

Benchmarked the right way

Compared with peers, measured the same way.

Benchmarks are only useful when everyone is measured on the same definitions. Our deterministic model holds the definitions steady, so your percentile is a fair read, not an apples-to-oranges comparison.

Core efficiency metrics

CAC, CPL, ROAS and conversion rate, each placed against the distribution for your category.

Category-aware

Benchmarks reflect your industry and model, not a generic global average that flatters or misleads.

A clear ceiling

See the gap to the top decile, so the goal is a real number, not a feeling.

Benchmarks FAQ

Questions teams ask.

What metrics do you benchmark?
CAC, CPL, ROAS and conversion rate, each placed on a percentile curve for your category.
Where does the benchmark data come from?
From category-level distributions. We hold the definitions steady so your placement is a fair comparison, not a mismatch of methods.
Is a 4x ROAS good?
It depends entirely on your category. The same ROAS can be top-decile in one industry and below median in another. The percentile tells you which.

Start a pilot

Find out where you really stand.

Book a demo and we will place your core metrics against your category, live.