What is Shopify Max?
Shopify Max is a fully managed Shopify growth programme from MLabs Digital, a Delhi based AI marketing agency. It covers the jobs a D2C brand normally hires several different suppliers for: building and running the Shopify store, producing product imagery and catalogue content, publishing search and social content, and managing Meta and Google advertising. One team owns all of it, so the ad, the landing page and the product data are never out of step.
It is built for brands selling apparel, jewellery, beauty, home, food and wellness in India, and for brands shipping internationally from India. New stores go live inside 24 hours. Stores that already trade get a read only audit and a performance baseline before anything is touched.
Plugged into the tools your store already runs on.
Connected once, properly, then watched, so nothing breaks quietly in the background.
Shopify, Shiprocket, Razorpay, Google Analytics, Meta, WhatsApp, Instagram, YouTube and Google Business Profile are trademarks of their respective owners. MLabs Digital is an independent service provider and is not affiliated with, endorsed by or sponsored by any of them.
Everything your store needs, in one place.
No juggling four freelancers. No chasing anyone for an update.
Your store, always fresh
Products added, prices updated, images made, pages improved every week, without you having to ask.
More visitors who buy
Recover lost carts, show real reviews, add offers at checkout. The same traffic, more orders.
Found everywhere
Google, AI assistants, Instagram, Maps. Wherever your customer looks for what you sell, you show up.
You always know
Reports arrive on their own, more often on the bigger plans. No dashboards to decode.
And the things nobody else includes
Boost your conversions. Follow global Shopify best practice.
The world’s best stores all do the same handful of things. We do every one of them on yours.
Bring back lost carts
Someone adds to cart and leaves. We message them on WhatsApp, then by email, with the exact product they left behind.
Show real proof
Review requests go out automatically after delivery. Photo reviews land on your product pages. Trust badges sit where people hesitate.
Raise every order
Bundles, add ons and free shipping nudges at checkout. The same customer, spending more, with no extra ad spend.
Remove the friction
Fast pages, clean mobile, size guides, clear returns, more payment options. Every doubt answered before it costs you a sale.
Conversion work is the only growth that costs you nothing extra in advertising. You have already paid for that visitor. We make sure the visit counts.
Best in class ads. Get more from every rupee you spend.
Your ads and your store are run by the same team, so the ad and the page it lands on are never out of step.
Meta: Instagram and Facebook
- Catalogue ads that follow shoppers with the exact product they viewed
- Video, carousel and image ads made by us, not stock
- Creator partnership ads on the Scale plan
- Live campaigns, rebuilt whenever performance says so
Google: Search and Shopping
- Shopping and Search ads against people ready to buy
- Product feed kept healthy alongside your catalogue
- Google Business Profile for local discovery
- Included from the Scale plan
We will tell you when not to advertise
Below a certain monthly media budget, conversion work and content usually return more than campaign management does. If that is your situation we will say so, and put the effort where it pays.
Traffic you don’t pay for, every month.
Ads stop the day you stop paying. Search traffic compounds. We build both, and let the second one carry you.
Every page, found
Titles, descriptions, headings, alt text and structured data across your whole catalogue, not just the homepage.
Articles every month
Buying guides, comparisons, care and sizing explainers, written for the questions your buyers actually type.
Links from elsewhere
Placements each quarter on Pinterest, Quora and relevant blogs. Real links, reported with the live URL.
How we actually do it
- Find the questions. We pull the real search terms in your category: what people ask before they buy, not what sounds good in a meeting.
- Fix the foundations. Structured data on every product and collection, clean URLs, fast pages, no broken links, a sitemap Google can read.
- Publish on a rhythm. Articles go out every month, on schedule, each one linked to the products it should sell.
- Earn mentions elsewhere. Placements on the sites your buyers already read, so your brand is discussed somewhere other than your own website.
Get discovered when people ask AI.
“Which Indian brand makes fragrance free skincare?” That used to return ten links. Now it returns one answer, and either you are in it or you are not.
Be readable
Structured data on every product and article, so an AI knows exactly what you sell, at what price, in what sizes, with what reviews, without guessing.
Be answerable
Content written the way questions are asked, with the answer in the first line. That is the format these systems lift from.
Be cited
Presence on the sources AI systems draw from: Pinterest, Quora, review sites, guest articles. Citations are how an answer engine decides you exist.
Be consistent
The same brand facts everywhere: your site, your Google profile, your social bios, third party listings. Contradictions get brands left out.
Why this matters now, not next year
Search optimisation took years to get competitive. Answer engines are new. The stores structured properly today are the ones these systems will quote once the answers settle, and once an answer settles it is very hard to displace. All of it is included from the entry plan. It is not an upsell.
A month of work, done overnight.
We use AI where it genuinely saves you money: making product images and running your catalogue. A person checks everything before it reaches your store.
Product images at volume
Clean, consistent, on brand imagery from a single reference photo, with revisions and adaptations for every size your channels need.
Your whole catalogue, written
Titles, descriptions, alt text and specifications across your entire range. The job that takes a person a month, done in a night.
Pricing insights
What comparable products sell for, where you sit against them, and where a price change would move volume rather than just margin.
Competitor tracking
What your named competitors launch, drop, discount and promote, so you hear it early, not from a customer months later.
A human checks everything. Nothing goes live on your store because a model produced it. It goes live because someone at MLabs looked at it first.
Your feed, handled. Every single month.
Posts, reels and a quarterly shoot with you on camera. The part every business starts and almost nobody keeps up.
Static posts every month
Designed for Instagram and Facebook, on brand, scheduled and published for you.
Videos every month
Short form reels, edited and captioned. Long form and YouTube on the Scale plan.
A shoot every quarter
A shoot day, single camera and lights, with you or your product on camera. Footage you own and we edit.
Creators, on Scale
Influencer outreach every month, and their content run as paid partnership ads.
One working day turnaround
Ask for a post about tomorrow’s launch today, and it goes up tomorrow. Video credits let you spend on reels or long form, whichever your month needs.
Integrate the platforms your customers already use.
Connected once, properly, then watched, so nothing breaks quietly in the background.
Integrations break quietly. A token expires, a pixel stops firing, a catalogue stops syncing, and nobody notices for weeks. Every connection above is monitored, and fixing it is part of your plan, not a new quote.
We would rather you understood the work.
A live session every quarter for you and your team. Included on every plan, from the first one.
Running your store
Adding a product properly, writing a description that sells, setting up a discount, reading an order. On every plan, every quarter.
Reading your own numbers
What your reports mean, which figures matter and which are noise, and when a dip is worth worrying about.
Meta Ads, in depth
How your campaigns are built and why. On Growth and Scale annual plans.
Google Ads, in depth
Search intent, feeds and budgets explained in your own account. On Growth and Scale annual plans.
No lock in through ignorance. Plenty of agencies keep clients by making the work impossible to understand. We would rather you knew exactly what we do, and stayed because it works.
A jewellery store and a snack brand do not have the same problem.
We start from what actually stops a sale in your category, and weight the work accordingly.
Apparel
Blocker: fit doubt and returns.
- Size guides everywhere
- Model and detail shots
- Exchange first returns
Jewellery
Blocker: trust at a high price.
- Certification up front
- Macro and on body scale
- WhatsApp for big buys
Beauty
Blocker: the second purchase.
- Refill reminders
- Ingredient clarity
- Routine bundles
Home and decor
Blocker: size, shipping, long thinking.
- Dimensions in context
- Shipping clear early
- Pinterest discovery
Food and beverage
Blocker: freshness and locality.
- Google Maps presence
- Repeat and subscription
- Sourcing transparency
Wellness
Blocker: credibility.
- Evidence led copy
- Careful claims
- Course length repeat cycles
Selling something not listed here? Good. Most of our best work has been in categories nobody writes playbooks for. We start with an audit, and the plan comes out of what we find.
We are working on a shop that is taking real orders. We work like it.
Most agencies edit your live store and hope. Here is what we do instead.
On a store that already trades, nothing changes on day one
We start with a read only audit, a full snapshot and a performance baseline, so we know exactly what we changed and what it did. New stores go live in 24 hours. Live stores get looked at before they get touched.
We never edit your live theme
Design work happens on an unpublished copy. You see it before anyone else does, and publishing is your decision, not ours.
Every change has a way back
Bulk changes get a dry run and a before and after list you approve first. If something is wrong, we undo it. We do not debate it.
Checked after every release
Pages render, products load, checkout completes, no new broken links, tracking still firing. Verified every time, not when someone complains.
Your access stays yours
We work through a dedicated app on your own store, with permissions you grant and can withdraw at any time.
Your data is never pooled
Separate credentials for every client. Nothing about your store is shared with, or reused for, anyone else.
Your brand, not ours
A “powered by MLabs” credit is optional on every plan above the entry tier. The work should look like it came from you.
Four plans. Pick the size, not the features.
Every plan is a complete programme. Each step up adds a channel, not a missing basic. Nothing is switched off to make you upgrade.
- Catalogue managed and refreshed fortnightly
- AI product imagery for your catalogue
- Articles published every month
- Shopify SEO and Search Console
- WhatsApp on your website
- Meta pixel and commerce setup
- Change requests included
- Monthly reports, chat and email support
- Everything in Basic
- Expanded AI product imagery
- Meta Ads managed
- Catalogue ad campaigns
- Static social posts every month
- WhatsApp maintenance included
- External citations every quarter
- Weekly reports, optional white label
- Everything in Starter
- Larger catalogue, refreshed weekly
- More articles every month
- Video, carousel and image ads
- Static and video posts every month
- Analytics, Business Profile and logistics
- Quarterly shoot plus video credits
- Daily reports, phone support
- Everything in Growth
- Largest catalogue and highest imagery volume
- Most articles and citations
- Google Ads managed
- More static and video posts, plus YouTube
- Influencer outreach and partnership ads
- Competitor tracking
- Custom reporting
| Feature | Basic | Starter | Growth | Scale |
|---|---|---|---|---|
| Store and content | ||||
| Shopify store built and managed | Yes | Yes | Yes | Yes |
| Catalogue size supported | Standard | Standard | Larger | Largest |
| Catalogue refresh | Fortnightly | Fortnightly | Weekly | Weekly |
| AI product imagery | Included | Expanded | Expanded | Highest volume |
| Change requests | Included | Included | Included | Expanded |
| Articles published | Every month | Every month | More | Most |
| External citations | – | Every quarter | Every quarter | More |
| Social posts | – | Static | Static and video | More static and video |
| Influencer outreach | – | – | – | Yes |
| Integrations | ||||
| WhatsApp on site / maintenance | Yes / – | Yes / Yes | Yes / Yes | Yes / Yes |
| Google Search Console | Yes | Yes | Yes | Yes |
| Google Analytics | – | – | Yes | Yes |
| Google Business Profile | – | Setup | Yes | Yes |
| Logistics integration | – | – | Yes | Yes |
| Advertising | ||||
| Meta pixel and commerce setup | Yes | Yes | Yes | Yes |
| Meta Ads managed | – | Yes | Yes | Yes |
| Google Ads managed | – | – | – | Yes |
| Campaign types | – | Catalogue | Plus video | Plus partnership |
| Intelligence, production and service | ||||
| Pricing insights and competitor tracking | – | – | Yes | Expanded |
| Quarterly shoot and video editing | – | – | Yes | Yes |
| Video credits | – | – | Included | Expanded |
| Reports | Monthly | Weekly | Daily | Daily plus custom |
| Store turnaround | Two days | Two days | Two days | Two days |
| Social turnaround | – | One day | One day | One day |
| Support | Chat, email | Chat, email | Plus phone | Plus phone |
| Quarterly training | Yes | Yes | Yes | Yes |
Pricing is shared on the call
Plans are billed monthly, with a minimum commitment and a lower monthly rate on longer terms. Your Shopify subscription, ad spend, WhatsApp message charges and any paid apps are paid by you directly to those platforms. We never mark them up. Full commercial terms are set out in the Shopify Max terms and conditions.
Live in 24 hours. Compounding from there.
Your store can be open and taking orders by tomorrow. Everything that makes it win, the imagery, SEO, recovery flows, content and campaigns, layers on over the first month. That is why we ask for a quarter, and why we do not sell single months.
Day one: you are live
Theme built, products loaded, payments and shipping configured, WhatsApp on the site. Open for orders inside 24 hours.
Week one: foundations
Product imagery, SEO and structured data, Meta pixel, analytics and Search Console. The groundwork that makes everything after it work.
The weeks after: conversion and content
Cart recovery, reviews, social proof, your first articles, your first month of social, and campaigns live.
Every month after: compounding
More content, better pages, tighter campaigns, and a report telling you what was done and what it moved.
A D2C fashion brand, live in under six hours.
RuhRaaga came to MLabs Digital with a catalogue and no store. We built the Shopify store, produced the product imagery and put the catalogue live the same day.
Shopify Max, answered.
What does a managed Shopify service actually do every month?
How fast can my Shopify store go live?
Do you work with stores that are already trading?
Is the advertising budget included in the plan?
Who owns the store, the ad accounts and the content?
What does Shopify Max cost?
What is answer engine optimisation, and why does it matter for a D2C store?
Send us your products. Be live tomorrow.
No store yet? We will have one open in 24 hours. Already trading? A free read only audit first, and we will name the things costing you most, whether or not you sign.
MLabs Digital, 5/28 Basement, Lajpat Nagar IV, New Delhi 110024. Serving D2C brands across India and internationally. Every engagement is governed by the Shopify Max terms and conditions.
Shopify is a trademark of Shopify Inc. MLabs Digital Private Limited is an independent service provider and is not affiliated with, endorsed by or sponsored by Shopify Inc. Meta, Facebook, Instagram and WhatsApp are trademarks of Meta Platforms, Inc. Google, Google Ads, Google Analytics, Search Console, Google Business Profile, Google Maps and YouTube are trademarks of Google LLC. Pinterest and Quora are trademarks of their respective owners.
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