MLabs Digital helped RuhRaaga setup the entire Shopify website from scratch, used raw product photos taken from phone at the RuhRaaga store, integrated WhatsApp with Shopify, and setup WhatsApp chatbot. The entire Shopify creation, optimization was done through AI & automation using just the photos taken from the phone of the products at the store.
Project Summary
| Brand | RuhRaaga |
| Brief | Setup the Shopify store, integrate WhatsApp |
| Industry | Fashion / D2C |
| Website | ruhraaga.com |
| Location | Noida, Uttar Pradesh |
| Platform | Shopify |
| MLabs Digital Scope | Setup Shopify store front, product listing pages, product catalogue, with SEO optimized descriptions, WhatsApp setup and integration, Chatbot. Leverage AI workflows to create the store, product listings |
| Business Objective | Build an online storefront for RuhRaaga that can take product assets to a fully functional and optimized ecommerce experience |
| Project Status | Live |
| Project start | 1 August 2026 |
| Build time | Under 6 hours once product links and images were ready |
| Products listed | 50 SKUs |
| Product images prepared | 250+ |
About RuhRaaga
RuhRaaga is a contemporary Indian womenswear brand built around ease & expression. Founded in 2026 by Preeti Khatri, its clothes are designed for women who move through different roles and moments without wanting to dress as different versions of themselves.
That point of view is visible across the brand: breathable fabrics for long Indian days, considered tailoring that stays comfortable, and Indian craft used with restraint. Instead of organizing every collection around an occasion the brand uses moods such as Clarity, Grace, Presence, Serene, Bloom, Harmony and Poise.
Building the store on Shopify using AI & Automation
The goal was simple: Create RuhRaaga’s store on Shopify using raw product images taken at the store and an excel sheet that has the list of product, types, categories and the pricing.
The store had to look in a manner that was defined by RuhRaaga showcasing its aesthetic and in an automated fashion leverage the raw imagery in to usable ecommerce images with models. It was also done to save time, costs, while ensuring that the final experience looks real and not machine generated.
Context
RuhRaaga was starting with physical garments and raw product assets, not a fully packaged e-commerce library. That meant this was not only a website-development job. Store structure, catalogue setup, product presentation, imagery and customer communication had to come together at the same time.
For a fashion brand, that detail matters. A store can be technically functional and still feel wrong if the imagery, navigation and product hierarchy do not match the product. The job was to make the technology disappear into the experience.
What MLabs Digital Delivered
| Workstream | What MLabs Digital did | Why it mattered |
| Shopify store setup | Set up and configured the Shopify storefront as the core e-commerce platform, giving RuhRaaga a scalable base for products, collections and future growth. | Created the technology foundation for online sales. |
| Store and catalogue structure | Organized the shopping journey across Shop All, New In, Shirts, Tops, Blazers & Jackets, Suit Sets and RuhRaaga’s mood-led collections, so customers could browse both by product type and by brand expression. | Made a growing fashion catalogue easier to navigate. |
| Product listing support | Supported the creation and population of the product catalogue so the store could move from product assets to structured, shoppable listings. | Turned the collection into a usable online catalogue. |
| AI-assisted product imagery | Used an AI-assisted workflow to prepare product imagery for e-commerce use. AI was treated as a production layer to make image preparation faster, while the final visual direction stayed aligned with RuhRaaga’s understated design language. | Reduced manual image-preparation effort without making the storefront look synthetic. |
| WhatsApp setup and integration | Set up WhatsApp as a customer communication layer around the store, including messaging configuration and initial maintenance support. | Gave customers a direct, familiar way to speak with the brand. |
| Launch readiness | Brought the storefront, catalogue, imagery and customer communication pieces together into a working commerce setup and completed the project for launch. | Moved the project from individual pieces of work to a live e-commerce experience. |
Using AI in the E-commerce Workflow
The role of AI in this project was practical. It was not added as a feature for the customer to notice. It was used behind the scenes to make parts of product-image preparation and store execution faster.
That distinction was important. RuhRaaga’s brand language is intentionally quiet, tactile and human. The technology had to support that language, not compete with it. The final store therefore feels like a fashion storefront first, with AI operating inside the production workflow rather than on top of the customer experience.
A Shopify Store Built Around How RuhRaaga Wants to Be Shopped
The live store gives customers clear paths through both product categories and collections. Shoppers can move through New In, Shirts, Tops, Blazers & Jackets and Suit Sets, or explore collections such as Clarity, Grace and Presence.
The brand story also sits alongside the commerce layer rather than being treated as a separate piece of corporate copy. That helps the store explain the thinking behind the garments while keeping the path to product simple.
The Outcome
RuhRaaga now has a live Shopify storefront with structured category and collection navigation, e-commerce-ready product imagery, a customer-facing brand story and WhatsApp-enabled communication.
The immediate outcome of the project was a functioning digital commerce foundation that the brand can continue building on as it adds products, launches new collections and increases online marketing activity.
“We had the products and a clear sense of what RuhRaaga should feel like, but we needed the online store to come together quickly and still feel like us. MLabs Digital helped us get the Shopify store live, worked through the product imagery and WhatsApp setup, and kept the process straightforward. The team was responsive, practical and comfortable using AI where it actually helped.” – Preeti, Founder, RuhRaaga
“RuhRaaga was a good example of how we like to use AI: quietly, inside the workflow. The customer should not see ‘AI’; they should see a store that feels right for the brand and works properly. We used AI to speed up parts of image preparation and setup, while the team stayed focused on the details that make a fashion storefront feel considered.” – Sushant Kumar, Founder, MLabs Digital
